CREATIVE TECHNOLOGY
GCB: Ghana comes alive
A calendar became a destination.
We found an unexpected way to reinforce the bank’s Ghanaian identity: reconnect people with the country itself.
The insight
Tourism offered a way to express national pride through places people had forgotten or overlooked. GCB had a presence in every region.
The idea
Turn the widely distributed bank calendar into an immersive piece of communication. Regional landscape photographs came to life when scanned with a phone.
The impact
The interactive tourism calendars were renewed for a second year.
