Make your next move matter.
Brand strategy and retail propositions for founders and marketing leaders. MOJO connects customer understanding, positioning and creative execution.
A clearer reason to choose you
A growth challenge is often a relevance challenge: who are we for, what do they need, and why should they choose us? MOJO connects commercial strategy with branding and creativity, helping ambitious businesses turn customer understanding into a proposition people can recognise and care about.
For founders and marketing leaders
Bring us the decision you need to make: launching a proposition, sharpening a brand’s place in the market or making a complex offer easier to understand. Our commercial strategy work includes payments communication for Kowri and exploring value beyond service for Access Bank.
Entering a new African market
For regional and global brands considering African markets, the starting point is the specific audience and market—not a single story about a continent. Tell us which country, customer group and commercial challenge you have in mind. We can discuss how brand strategy, customer experience and creative communication fit that brief.
Ghana roots. Wider horizons.
Rooted in Ghana. Open to briefs from marketing leaders and founders across West, East and Southern Africa, regional and global brands entering African markets, and executives building their teams’ capabilities.
See it in practice.
Vodafone X
Vodafone Ghana wanted to attract young people. We built a proposition as vibrant, rebellious and unpredictable as its audience, using digital channels to start a movement before introducing the product.
Explore the work ↗
Kowri
Payments creative for Kowri: an app demonstration and short motion films introducing the brand’s payment services.
Explore the work ↗
Access Bank
Strategy spanning affluent, heritage and general banking audiences, with innovation areas across advisory, concierge, investment and customer experience.
Explore the work ↗Good questions.
What is the difference between brand strategy and a campaign?
Brand strategy establishes who a brand is for and why it matters. A campaign expresses that thinking through a particular idea, message and set of channels. MOJO’s work connects the two.
What should I include in a strategy brief?
Share your business challenge, priority audience, market, existing offer and what success would mean. Include any customer research or constraints that can help frame the discussion.
What’s your challenge?
Tell us about your audience, market and ambition.
Start on WhatsApp ↗Email us your brief ↗